BU’s AdLab Tells the Story of the TRF WIFFLE Ball Challenge

Posted on September 24, 2020

At the Travis Roy Foundation, we are only able to do our work because of the generosity of so many of you.  This summer, you helped us raise over $350,000 with our Virtual WIFFLE Ball Tournament, including more than $30,000 directly from the TRF WIFFLE Ball Challenge. And we could not have launched that campaign without the help of BU’s AdLab. The team of students who worked with us helped us create the strategy, designed the user flow, built the creative pieces and track the success of the program. They did an amazing job!

Thank you AdLab!